of any sort improves with practice – that’s the time element. The effort you make is your seeking out the best advice to ensure that you practice the right way.Practice alone means very little, especially if it is just a repetition of previous mistakes that you don’t even know are mistakes. Copywriting rules (the science) can be learned by anyone. A ten year-old could learn by heart the rules already detailed in the third chapter; that’s not the same as putting them into practice and making them work.
The rules are just the foundation. The foundations of a house cannot be seen from a distance because they are below ground. You can’t live comfortably on concrete foundations. Similarly, you don’t get paid as a copywriter just for knowing the rules; your client wants to see you build a wonderful house. That’s where the money is. Remember it is perfectly possible to build a horrible house on very strong foundations, and you may have no clue this is happening if you stay on the inside looking out.
Your education as a copywriter really kicks off when you start taking notice of how other people have built their houses. You watch what they’ve done, you watch what they do, and you learn from them. The best copywriters have spent years honing their skills to win the top jobs and earn the respect of their clients and their fellow copywriters. These are the people you need to seek out, and the internet provides an easy way to do this.
What follows is a list of highly successful copywriters and marketing experts whose websites offer a great wealth of free resources to help you learn how to refine your own skills. Of course you will also come across adverts on these sites, but what else would you expect? That’s what these people do!
Gary Halbert
http://www.thegaryhalbertletter.com/
Joe Vitale
http://www.mrfire.com/index.html
Bob Bly
http://www.bly.com/new/index.html
Gary Bencivenga
http://www.marketingbullets.com/index.htm
Carline Anglade-Cole
http://www.carlinecole.com/
Clayton Makepeace
http://www.makepeacetotalpackage.com/
David Deutsch
http://www.davidldeutsch.com/
Other successful names in copywriting you may want to research, perhaps to track down interviews conducted with them, include: Dick Sanders, Jim Reutz, Arthur Johnson, Kent Komae, Parris Lampropoulos, Don Mahoney, Paul Hollingshead, Jim Punkre, Steve Slaunwhite, and Ivan Levison.
The Close
The close in marketing is when the salesperson goes for the kill – the sale. In closing this blog down, a final piece of advice must be offered to you, the budding copywriter.
Be prepared to work extremely hard. It would be wrong to have talked about the importance of writing honest copy and then leave you with the idea that you will join the millionaire copywriters’ club in six months. Even many of the copywriters mentioned above who are at the top of their game are not in that earnings bracket. And they are still, after years in the business, putting in just as many hours as the guy working construction.
If you are prepared to learn the rules, absorb the science, hone your art, and practice, practice, practice, then you are ready to step up onto the first rung of the ladder.
This is where your education begins and the hard work starts. Copywriting requires an immense amount of dedication. In the early days there will be setbacks and lean times. It is a competitive industry that is unregulated and therefore open to anyone who fancies their chances.
You must be committed to staying the course. If you can do that, you will steadily build your client list and establish yourself as a professional to be taken seriously.
At this point, it is traditional to wish you good luck.
So good luck!
Just remember that the harder you work, the luckier you will be.
Copywriting For Money
If You're Targeting The Work-from-home, Self-employed Or Entrepreneur Niches Then Check Out Copywriting For Money. Learn How To Be A Successful Freelance Copywriter By Clicking Here!
No comments:
Post a Comment