Writing poorly makes you sound unintelligent. There, we said it. It's undeniable. When the material you write reads like you can barely string together a coherent sentence, you come across sounding stupid...even when you're not. Doesn't matter if you're writing a business proposal or a simple email. You could be a bona fide genius, but if you can't write, you'll get labeled a dope.
Writing poorly gets you ignored. It doesn't matter if you're running a business online, trying to impress upper management, dealing with customers, or whatever else you might do. If you can't write well, people will stop paying attention to you. That means you'll NEVER get them to take the action you want them to take.
Writing poorly limits you professionally. No boss wants an employee who can't communicate. No colleague wants to work with somebody who can't carry his own weight. When you can't write well, you can find yourself passed over for advancement...or shunted off into a corner where folks think you can't do much damage.
Writing poorly can cost you huge money. Most people never even consider this, but it's an expensive pothole. Want a great resume to get that perfect job? If you can't write well, prepare to fork over $500 or more to hire a good resume writer (Roy does this, and that's what he charges in real life). Want a killer sales letter to sell your product online? If you can't write well, dig deep to come up with the thousands of dollars you'll have to spend (we both charge that much, without a blink). It adds up big and fast.
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